518 Office Park

 Standoff Lettering

Standoff Lettering

 Cutout / Knockout

Cutout / Knockout

Mimicking strip windows and bold forms typical of the suburban office park, the address becomes the brand. Simple moves transform Century Gothic Bold, a popular and accessible geometric sans-serif standard on all Windows PCs, into a modern logotype that both reflects its surroundings and defines its own identity. Horizontal banding reduces the scale of the letterforms making them more approachable while an angled baseline introduces forward movement and upward growth, tying everything together. The refreshed silhouette provides opportunities for multicolored expressions, dimensional extrusions, and layered cutouts that feel familiar in their context. One challenge with augmenting legibility in this case is choosing how much to remove without losing the parallel function of address and logo from the perspective of a driver passing by at speed or one caught in the chaos of rush hour.

Office Space