Great band logos are sacred, linking music to its listeners and listeners to each other. These are personal symbols worn with pride and broadcast as membership to an exclusive club, often times etched into skin as evidence of a lifelong pact with the band. Imperfect yet timeless, the best ones capture a feeling, define the moment, and speak to the heart and soul of a movement. The ambition for Minshara is no different, a visceral reaction to the music and an expression of their high-energy live performances embodied in a design for everything from show flyers and album covers to merchandise and social media campaigns. While a unique name benefits from a lack of brand confusion, its unfamiliarity requires extra effort to solidify its spot in the cultural lexicon. A syllabic breakdown provides the necessary mnemonic introduction and its compact form creates a distinct visual icon that pops regardless of context. In more ways than one Minshara intends to set themselves apart from the clichés of the genre, betting that once their sound hits your ears their name will never leave your head.